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What is the secret to running a successful PR & Marketing company?

Any help would be greatly appreciated. I'm currently setting up a PR & Marketing company for the North of England, to include Liverpool, Manchester & Leeds. The business is running in line with Bars, Clubs, Private functions, Celebrations, Celebritiy Party's, Dinners, Balls, Sports functions. Cheers Chris

Public Comments

1. A large amount of what is known as Brass Neck.
2. I wish i knew
3. Its all about who you know especially in the PR & Marketing industry. You need to go out there and build connecions with the right people [i.e. people in different publications that can get you and your prospective clietns noticed]. start setting up meetings and getting to kow people even for no reason other then to put your and your new company's name out there. Good Luck.
4. A priority would be good leadership skills, the ability to understand the market needs, and the patience of a saint.
5. You have to make sure that the results of your campaigns are measurable.